1. Identify Complementary Businesses: Look for businesses that share your target audience but aren’t direct competitors, such as piercing studios, salons, or local cafes.

2. Collaborative Promotions: Develop collaborative promotions or packages, like offering a discount at your partner’s business for clients who book a tattoo session, and vice versa.

3. Joint Events: Host joint events or pop-ups with your partners to draw in crowds and showcase both businesses to new potential clients.

4. Cross-Promotion: Utilize social media and email lists to cross-promote each other’s services, expanding your reach.