The second step in your sales process involves making the initial connection with a potential customer. Rate how well your studio is doing in each of the following areas...

3. Lead Engagement Systems: How well do you engage and follow up with leads (e.g., auto-replies, FAQ responses, code word campaigns, video messaging, unified inbox, reply time)?

4. Number and Quality Of Conversations: How many potential customers do you talk to each week, and how consistent, personal and helpful are your conversations across multiple platforms?

Step 3 of the Tattoo Sales Process is where you collaborate with your customer to agree on design, placement, scheduling, and payment. There are multiple ways a consultation can be given (e.g., phone, text, dm, email, zoom, in-person), and multiple ways a prospect can be pre-qualified before you agree to speak or meet with them (e.g., consultation fee, design form, auto-filters).

Step 4 of the Tattoo Sales Process is where the customer commits to working with you, typically by paying a deposit before scheduling their tattoo session. Here it is important to distinguish between Artist, Manager, and Owner, because each has different requirements for a successful booking.

This is the part of the Sales Process where you give your customer what they want, in a way that works for both of you. Typically: The customer wants the highest quality work that they can afford. The artist wants the highest payment for the kind of work they most enjoy.

Once the tattoo is done, the next step is to actually complete the sale. For the most successful studios, at the very least, this always includes collecting payment, thanking the customer, providing a receipt, and ensuring customer satisfaction by asking for a review.

It is in this final step where the best studios leave the rest behind. Why? Because "The fortune is in the follow-up."

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